01 · Communications Services
Internal and external communications
Strategy and implementation for communications that reach people, whether the organisation is changing or the market around it is.
Communications · Storytelling · Documentary
Showing the How behind the What
Strategic Communications and Video Storytelling.
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Why LCF?
The How is where almost no one plays.
What
How
Why
Storytelling territory
Companies excel at showing results and achievements. Few reveal the human and operational story behind milestones. Stakeholders hunger for authenticity and proof.
This is our space, this is where we operate.
The Opportunity
Internal Communications
Improve effectiveness of communications and engagement when employees...
- Feel connected to the people behind the work
- Understand the mechanics of success
- Trust what the company says because they can see it happening
External Communications
Increase relevance and improve relationships with clients and stakeholders through:
- Tangible proof of processes, values, and people
- Transparency and authenticity building trust
- More value-adding and engaging content
Conviction
In a world full of claims, the loudest story doesn't win. The most credible one does.
Credibility isn't built through perfect communications. It emerges when people see real processes, genuine moments, and traceable decisions.
What We Do
From strategy to implementation, all in one hand.
Communications services with a strong focus on storytelling and authenticity: clear in thinking, close to the people, strong in format.
02 · Video production
Documentary storytelling
Built as one video, series and/or social formats. Real people, real stories, multiple outputs. For internal and external channels. From an intranet article to a company blog and homepage, from a social media campaign to a single LinkedIn post.
03 · Storytelling in action
Studio Originals
Our own documentary series. Zurich (Startup) Stories and Modern Classic, created by us and built as channels for YouTube.
Studio Originals
Zurich (Startup) Stories
Our own documentary series: short films about the companies, founders and communities in and around Zurich. Made the way we make client work, with nobody to answer to but the story.
The bracket is deliberate. Zurich (Startup) Stories today, other worlds next.
Episode 01 · Kilchberg Athletik · Back to Square One
Also in production · Modern Classic
youtube.com/@ZurichStories
How we work
We watch, listen and build it with you.
01We listen, closely.
We read the room and the organisation before we frame a single shot.
Strategy
Research, stakeholder mapping, story architecture, channel strategy.
02We watch, and we film.
Fly-on-the-wall. We capture reality as it unfolds, not as it is staged.
Production
Pre-production, shoots, edit, sound, colour, master deliverable.
03We collaborate to empower.
Our goal is to leave your team able to create impact, not dependent on us.
Distribution
Multi-Surface pack of 5 to 8 cuts, schema and GEO, distribution plan, engagement read-out.
About
Four worlds, one profile.
LCF sits at the intersection of four worlds: documentary film, startup, marketing, and corporate transformation. 8 years embedded inside UBS across AI strategy rollout, digital transformation, and one of the largest bank integrations in financial history. 3 years in a global advertising agency. 3 years in a DACH region startup. LCF is a solo-studio operating with a highly curated network of freelancers in strategy, video production, photography, and graphic design.
01
Corporate · UBS · 8 years
02
Advertising and digital marketing
03
Startup
04
Cinema and documentary
Why this matters
Two numbers behind the way we work.
We did not run this research. It is public, it comes from Graphite and Edelman, and anyone can check it. It is on this page because it explains, better than we could, why we make the kind of films we make.
001 · Machine-written content
49.9%
Half of everything written online is now written by a machine.
The share stopped climbing in early 2025 after two years of steep growth, and has sat near half ever since. Graphite puts that ceiling down to a simple thing: articles written by AI do badly in search, so making more of them stopped paying off.
What that means for you: there has never been more content, and never less of it worth anyone’s time. Something filmed with real people, in a real place, is now the part nobody can mass-produce.
Source: Graphite, “AI Now Writes as Many Online Articles as Humans”, May 2026. 55,400 English-language articles from Common Crawl, classified with Pangram, Copyleaks and GPTZero. Graphite
002 · What people actually trust
73%
People trust a company more when it shows real life, not just its products.
73% say their trust in a brand goes up when it honestly reflects the world people are living in. Only 27% say it goes up when a brand talks only about what it sells.
What that means for you: showing how you work earns more trust than saying how good you are. That is the whole job of the films we make.
Source: 2025 Edelman Trust Barometer Special Report. 15,000 respondents, 15 countries. Edelman
Next Step
Let's talk about your How.
Let's begin.
Luca Carlo Faes · Founder, LCF Studio
luca@lcf-studio.com
linkedin.com/in/luca-carlo-faes
Zürich · CH